07970 538 393
Project:

New brand identity for local motor garage Merlin International

Client:

Merlin International

Fields of work:

Re-brand, Logo design, Stationery, Clothing

Before
After

Commissioned to modernise the outdated logo of Merlin International, a well-established motor garage in the Yorkshire Wolds seeking a more contemporary and adaptable visual identity. The existing logo presented limitations for marketing purposes. The brief involved re-imagining the “merlin” character, incorporating a tyre motif, and developing a modern colour palette. The key requirement was a versatile design suitable for application across a wide range of materials, from banners to vehicle livery.

The final logo solution is a bold and memorable design that effectively integrates the “merlin” character with a tyre element, conveying both expertise and personality. This updated identity has been enthusiastically adopted by the client and swiftly implemented across their promotional materials, clothing, and stationery, enhancing brand recognition and consistency.

  • "Working with Lorraine is easy. She takes on feedback and immediately uses it to get closer to our vision, while also challenging our ideas using her experience, so we got the best results."

    Hash & Fiona, The Happy Wedding Company

  • "We have worked with Lorraine for around a year now and can honestly say that we could not be happier with the work she has done for us. We have set some very obscure briefs but each time she has managed to deliver exactly what we wanted. Her attention to detail is second to none and we couldn’t recommend her more."

    James Burley, R M English

  • "Lorraine has such a great company to work alongside. I need artwork quickly all the time to send to new sponsors and plan new events and she can always meet my deadlines. She makes everything so easy for me and is always on the end of the phone!"

    Katie Milner

  • "Working with Lorraine is great. She understood the brief, questioned and added to it, designed the finished product and even helped with the production. You couldn’t ask for more really!"

    David Brewis, Fruiteatox

  • "Lorraine came and injected our catalogue with a breath of fresh air. Lorraine is very friendly and approachable, she takes on all your ideas and together with her professional in-depth knowledge of design works precisely and efficiently to fulfil the brief. She even brings her own tea to drink!"

    Mandy, Black Yak

  • "Lorraine helped us to re-brand our services and came up with a totally new and fresh look for my company. She adopted a unique process to help us identify our logo and new corporate colours which proved extremely effective. She was efficient, proactive and highly responsive to our needs."

    Beverley Varley, Life Transitions

  • "I will certainly recommend your services to others and will not hesitate to use you again for other design work. I am really impressed with what has been achieved in such a short space of time. Thank you so much for organising this and taking on board our quick turnaround requirement."

    Chrysta Newman, Village Farm Marquees

  • "We wanted to produce a capability statement about the company and needed it quite quickly. Lorraine took all of the various components and put together an excellent document in double quick time and reasonable cost. We will be using Lorraine for our future work and would thoroughly recommend her for brochure/document design and production. "

    Philip Stockdale

  • "Lorraine did a fantastic job on my sponsorship prospectus. She was so helpful and didn’t mind any editing I added during the design process. Also, she was quick in replying to any queries. I would highly recommend her for this type of design."

    Jem Hepworth Racing

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