New brand identity for local motor garage Merlin International
Re-brand, Logo design, Stationery, Clothing
Merlin International is a family run motor garage, in the Yorkshire Wolds, run by Jonny Milner, offering Servicing, MOT's, repairs, tyres and motorsport preparation. Merlin International required a re-brand of their logo, that was outdated and difficult to adapt for marketing purposes.
My brief was to re-imagine the “merlin” character, incorporating the tyre element and updating the colour scheme. Creating an adaptable design that could be used on a multitude of platforms; banners, clothing, cars!
The final chosen design is bold and distinctive, full of personality and has been warmly received by the client being quickly rolled out across the company to promotional banners, clothing and stationery.