Logo design and supporting marketing collaterol for female racing driver Katie Milner
Katie Milner
Branding, Logo Design, Stationery, Character Design, Pop-up Banner, Literature




Commissioned by race-winning Ginetta GT5 Challenge driver Katie Milner to create a compelling brand identity for “Katie Milner Racing.”
The project involved a comprehensive approach to create a logo and visual language that effectively communicated Katie’s personality while projecting a professional image to attract sponsors and build brand recognition.
The resulting logo is a unique and engaging illustrative caricature that resonates with Katie’s dynamic persona. The brand strategy was further implemented across a range of promotional assets, including business cards, pop-up banners, sponsorship packages, and event schedules. The design system incorporates high-energy action photography, bold typographic treatments, and a versatile color scheme aligned with seasonal racing colors.
“Lorraine has such a great company to work alongside. I need artwork quickly all the time to send to new sponsors and plan new events and she can always meet my deadlines. She makes everything so easy for me and is always on the end of the phone!”
Katie Milner