Creating a suite of leaflet and brochures to advertise and inform on the services offered by BABO
British Association of Behavioural Optometrists (BABO)
Leaflet Design, Brochure Design
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The British Association of Behavioural Optometrists (BABO) is a network of highly qualified and motivated Optometrists, with a specialist interest in how vision affects human performance. With their vast array of members and knowledge they wanted to produce a range of booklets that covered many of the specialist areas explaining the processes and treatments on.
I was briefed with creating a series of seven leaflets that disseminated the information easily in a simple, bold and branded design helping to promote the work BABO do.
A clean design combined with explanatory imagery, bold typography and infographics to help break up the copy produced a range of brochures that you can find in your local opticians.