Creating a suite of leaflet and brochures to advertise and inform on the services offered by BABO
British Association of Behavioural Optometrists (BABO)
Leaflet Design, Brochure Design
The British Association of Behavioural Optometrists (BABO) is a network of highly qualified and motivated Optometrists, with a specialist interest in how vision affects human performance. With their vast array of members and knowledge they wanted to produce a range of booklets that covered many of the specialist areas explaining the processes and treatments on.
I was briefed with creating a series of seven leaflets that disseminated the information easily in a simple, bold and branded design helping to promote the work BABO do.
A clean design combined with explanatory imagery, bold typography and infographics to help break up the copy produced a range of brochures that you can find in your local opticians.