Creating a suite of leaflet and brochures to advertise and inform on the services offered by BABO

The British Association of Behavioural Optometrists (BABO) is a network of highly qualified and motivated Optometrists, with a specialist interest in how vision affects human performance. With their vast array of members and knowledge they wanted to produce a range of booklets that covered many of the specialist areas explaining the processes and treatments on.  

I was briefed with creating a series of seven leaflets that disseminated the information easily in a simple, bold and branded design helping to promote the work BABO do.

A clean design combined with explanatory imagery, bold typography and infographics to help break up the copy produced a range of brochures that you can find in your local opticians.